Why provide outworn services when you yourself don’t want to stay old-fashioned? Just being present on the social media is not enough. Staying engaged with the audience and removing outmoded services and techniques can make you attract your intended audience wisely. Facebook advertisement, sponsored Instagram story promotions, bulk SMS and E-mail messages, tech-adds, etc. are the tools kicking out the antediluvian, bygone superannuated promotional means. All you need to achieve great marketing via good, voguish and technically modern mechanism is by overcoming your comfort zone.
Befuddled to start tech-add?
A little earlier when social media emerged as a most interesting and convenient tool to stay active socially, industries were in a misconception that just by being on social media, they can achieve more than the competitors. It was not a misconception then but it is now. It’s 2019 and well the concept of only presenting on the social media is not enough for the enterprises to make the brand engage with the millions. The data of the past few years suggests that some brands engage with the social media only once or twice in a quarter. What the market demands is the brands should stay engaged at the social media actively. The time investment with social media is what can make the brands get the high attraction of the market. Even potential customers seem to switch the brands when the enterprises are not actively engaged on the social media. Well, you don’t have to be stressed with social media marketing if you have a correct technique of tech-add. First of all, it is very important to remove the dust of old from your brand and make it wear the ornaments of tech-add.
Aren’t you still tensed of the safety on the social media? Well, it is common to get protective towards your brand but it’s definitely not good be over-protective. Starting with the beginning, before going to how can you implement social media marketing, you should be very well aware of why do actually companies need social media. What actually can make you powerful with the social media is the cognition of creating an assemblage of your brand and maintain a digital communication with the targeted audience. Whether designing a blog of the company online or to stay engaged with customers on Facebook or Twitter; or maintaining communication with the customers via Bulk SMS messaging, social media is known as the hammer to hit the success button.
Now if you are clear with the grandness of social media marketing for your growth as a market leader, then you should also get familiar with changing trend of the social media marketing and how to keep up your strategies with evolving trends. This is the key to success which can distinguish you from your competitors in the market. As the year 2018 was the busiest year for the social media, the changes are seemingly developed on the platform. The year stores many good and bad success and failure stories of the enterprises on social media. This gives you a benefit to review that stories and filter your strategies accordingly.
Let’s have a closer look at the social media trends that affected 2018 and how it can be useful to you in 2019:
The latest updates made by Facebook in their algorithms in early 2018 were told be more interactive for the promoters and marketers as it was said that engagement is more important than transactions. This suggests that only content that creates a genuine conversation can be approved which makes it tougher to survive in the market. The only way to survive and uplift is to create a content that appealing, engaging and most importantly interesting.
A latest and interesting feature of social media marketing which is not known to all is influencers. Many brands seek influencers via paid sponsorship which can benefit in form of high ROI. Well, the concept of influencers is a bit expensive and can not be afforded by businesses of every size, the year 2018 is known to bring a new concept of micro-influencers which balances a gap between budget and interested business in influencers.
Well well, it is not hidden to anyone that customers are very intelligent nowadays and invest only in the things having a genuine attraction. All this is done with the help of product description and discovery. Going through social channels and getting knowledge about the product has become a trend more than a piece of genuine information which is in return creating a more challenging environment for the enterprises. The concept of social media is much more than connectivity and engagement. A positive thing in this is that it creates a pathway for enterprises to increase sales. Facebook is nowadays has become first and foremost channel to discover any product which creates a positive change for the small enterprises and new start-ups to make their products and services famous.
Instagram and Snapchat stories are a blessing. Shocked to hear that? Believe or not, stories have gained more attraction that posts nowadays. You must be still scratching your head how can a visual content which lasts only for 24 hours can attract the audience. Well to understand this, you must first know that about more than 400 million people consume Instagram stories regularly. The concept was first introduced by Snapchat and soon it was copied by Instagram. These applications offer a sponsored advertisement that let you advertise your products and services on the home tab of the users. This helps you to get engaged with a large number of audience. If you haven’t adopted the Instagram advertising than you must hurry up as it’s been a year to promoters to realize the unlimited benefits of Instagram story advertisements.
Well, this suggests that 2018 was the best year for the social media marketing for the advertisers but no one knows what 2019 has in store. So hurry up and convert your strategies in attracting and appealing advertisements at social media.
My name is Jessica Ervin & I am a Digital Marketing strategist by profession and blogger by passion. I love discovering the latest tech gadgets and research.