Must-Know Ways To Measure SEO Success In Google Analytics

Failure… a tough thing to digest by many entrepreneurs and solopreneurs. SEO is like a relationship, complexities involved, challenging and takes true grit to know the in and outs of SEO and mastering it.

Almost thousands of start-ups are initiated taking a leap of faith, but only a few (10{204ad804e4f936f3b2105d69b7d56e29abd1d7498abfe5e7718b84799022f91b}) of them can sustain. And it would be surprising to know that every 9 out of 10 startups dropouts within 120 days.

Reason for failure? … Didn’t get the spot in Google’s ranking OR mysterious penalty OR improper planning?

Reasons can be many and it is difficult to get the exact one. The SEO success involves sweat, practice and A/B testing and then the jump into Google’s bandwagon.

Getting into the game of SEO and improving the SERP follows one of the two famous business sayings, “if you can’t measure it, you can’t improve it”.

It is often a Catch 22 for SEO experts that if you are able to bring down a client’s page from 50 to rank 1, the client definitely would bow down and kiss your feet.

Is investing money and time behind optimizing the SEO worth an investment? What if you do not benefit even after investing thousands of resources?

Would you cry every night and sleep or would you find out ways which allow you to tangibly measure the SEO performance?

Here is when Google Analytics comes into the picture. You need to measure the efforts put behind the implementation of some of the best SEO services.

It allows you to track the progress of your site and SEO strategies for the registered account.

For a layman who doesn’t know how to achieve SEO success via Google Analytics should read the next segment of this content.

Custom Segment:

As rightly said by W.Edward Demings, “Without data you are just another person with an opinion” holds true for decades now. Custom Segment is the key feature and is popular because it extends the audience details and gives you a strong database.


You just have to enable Google Analytics SEO dashboard to get the results monitored. It tacks the data from various sources and mediums and provides the following analytics:

1.When and how long did the user stay on the site?

2. The journey of the user till the exit.

3. Which device did they use for surfing?

4. How many users completed the goal?

These may look like some mundane questions but they will give you a better understanding of the user preferences.

Organic Search traffic and Keywords rankings:

SERP doesn’t completely rely on keywords and choosing the keyword frame doesn’t actually paint the full picture of your website ranking.

You need to jot down the already ranking keywords and phrases that relate to your website content.

The word organic search traffic means visitors landing on the site searching for a particular keyword and clicking on the search result.

Google Analytics provides you with a report where you can access the traffic data. Once you are on to the page, you can click on the organic search reports which will give you a better analytical report. You can get your ranking keywords from this report.

● Focus on the site speed:

A visitor probably leaves the site if it takes too long for a site to load. A speed beyond 10 seconds is acceptable but more than that… usually results in skipping of the site.

Fast internet concept with a businessman with laptop over a speedy rocket


You need to monitor the speed and optimize it over various platforms available. This will mitigate the bouncing back of the visitor’s from the site and boost up the conversion rate. You may seek out help from professional SEO services or use the speed analyzer tool to monitor every single detail.

● Conversion Rate

Every SEO expert needs to analyze the top ranking contents and pages on their sites which are leading to maximum conversion.


This lets you know which page the conversion happened and facilitates you with the type of content preferred by the target audience.

Ohh. don’t forget the bouncing pages. This analysis report also shows which pages on your website page had the maximum number of bounces so that it gets easy for you to mitigate it.Hunt for the reasons which are causing the site abandonment.

● Bounce Rates:

Image: content/uploads/2016/02/bounce-rate-blog-01.png

Bouncing back from your site is the major reason behind the failure of your websites. This is the primary reason for your drop in the SERP rankings.  A visitor lands on your page and immediately presses the back button.

The reason behind the bouncing can be any one of the following:

User did not get the content that they are looking for on the site;

The site involved complexities and was not much alluring;

The unoptimized loading speed of the landing page.

Bounce rate metrics allows you to evaluate every single page on the website. Another reason for having maximum bounce rate may be that your niche competitor is exceptional compared to you.

Pruning down the mistakes to improve the overall quality:

The Giant Google leaves no stone unturned in digging dip for ranking the site at the top position. My dear friends, it’s not going to be an easy game.

If you want to witness the site success, you need to learn and optimize every nook and corner of the site and surpass Google’s Analytics.

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