CONTENT FOR INSTAGRAM
In this article, we will provide you with some tips and tricks on how to create your weekly Instagram content with a lesser amount of time spent.
We know that Instagram is a social media platform that focused mainly on beautiful pictures, as well as brief yet explanatory captions to convey a brand or personal artistic movement rather than the other Social Media sites (i.e Facebook, Twitter, etc.). To be successful on Instagram and to get more followers and high engagement on your Instagram account, you need to organize your thoughts and plans and have yourself a great content library to make sure that planning your Instagram content every week isn’t a burden.
When creating a good content library, though it doesn’t have to be done hurriedly, that doesn’t mean that you can’t do it in a little less time out of your busy day. It doesn’t have to take up hours, too much energy, or resources. Believe it or not, you can actually create a weekly Instagram content and maintain an excellent content library in just an hour each week, and this gives you a lot of time to do some other important stuff! Here are some tips and tricks we’re using and we’d like to share! Furthermore, looking for those influencers who sell Instagram account is another way for some people or small companies to start their Instagram account. They would like to have a couple of thousands of followers in their niche before they start to create content.
Curate a Content Library
On your phone or laptop, create a folder where you can save your great shot photos and you may name it ‘Instagram Content Library’. This is the very first step that we do and when something Instagrammable happens, don’t forget to capture every moment so you have something to add to your content library. It may be a picture of your delicious meal of the day or a beautiful sunset, and some other common lifestyle yet perfect for Instagram. This makes your job easier when it’s time to creating and scheduling your weekly Instagram content because you will have great choices of images to work with.
Preparation of the Images you’re going to post
Now that you already have a content library with several Instagrammable images for you to choose from, now is the time for you to select which of those images you are going to use for the upcoming week. This is going to take about 20 minutes but is a great help saving time to publish each Instagram update all through the week. First thing to do is to select the photos you want to use for that particular week and edit each image (you may use VSCO, Photo Editor and Snapseed) or the default filters of Instagram will also do. Using Canva or the new Adobe Post tool. you can also add some texts overlaid on them. It makes our photos more interactive and convincing when we add texts and graphics to it and this is great for industries that are not in lifestyle and fashion realm.
Creating branded Quote Tiles
The next thing we need to do is to create and develop branded quotes tiles. This helps you deliver a short but concise message to your followers and it would help your post look convincing. Create one that is aligned to what your Instagram account wants to express, it may be about some funny thoughts, brand announcement, product update, or quotes that encourages your followers to share details with their friends. (Done quetext)
Once you have designed a branded template, the next thing to do is to change the text to a new quotes or information and editing is just quick.
Arrange, Plan and Schedule your weekly content
Once you’ve constructed your Instagram content library, this time, you can start planning and scheduling your weekly content and make your life easy when it comes to updating your Instagram account posts. If you choose to manually do the planning and scheduling, you will have to create a content calendar using Google Doc that includes the date, time, photo and caption (including tags and hashtags as well) of each Instagram post for the upcoming week. It’s important to set an email reminder for each time you need to post a new one just to make sure you won’t skip anything. This makes it easier for you as you can simply go to your content calendar, copy the caption you’ve prepared and upload the photo and you’ll be done in just a minute or less. You may also use Hootsuite, Latergram and Onpost if you want to automate the process. These are scheduling apps you can use to pre-schedule your Instagram updates and they automatically go live when it’s their scheduled time. With this, you’ll be able to see if there are any lapses in your schedule, or if there are any eleventh hour pieces of content you need to create.
Learn the art of Instagram Flatlay
This is such an easy thing to do because with the art of flatlay, there are no rules to follow. All you need to do is to so grab a few of your favourite products and then locate for some natural light and most importantly, a great background and then you may start arranging and capturing to an amazing angle you prefer. Mastering this art is a step by step process, and you’ll definitely improve in every time you try doing such.
Sustaining your Instagram Content Library
You’ve now established a system to capture, collect and prepare your Instagram content library, this time, all you have to do is to maintain and sustain your content library full and updated and make everything work as planned. Those accounts that are already published can be deleted or moved to archive folder so that your content library will only have those images that are available to use in your future posts. This will also help you determine that your collections are still good or if it’s on a low count. Just make sure to keep it maintained regularly and with this, you’ll be able to create and schedule your weekly Instagram content in a maximum of one hour, which is indeed not that time-consuming compared to doing everything every time from scratch. Quick and easy steps with not much time needed.
I’m a social media marketing writer with 5 years experience working with start-up and medium-size companies. I would like to share my experience and ideas with people who have passionate about sales and digital marketing.