Digital marketing is one of the most fast-growing and quickly evolving industries of the current era. Each year new and better techniques, marketing tactics and latest digital marketing trends are introduced to innovate the landscapes of digital marketing. These trends and techniques not only modernize the business and marketing world, but they also provide the viewers and targeted audience with improved search results and information.
In this hyper-connected age, where people prefer online interaction over human interaction, a life without the internet or the social media platform is unfathomable. With tons of information and data available on online, people not only use this information for their benefit but with the emergence of social media platforms they can also share it with the rest of the online and digitally-connected world.
To improve the online search and make the process easier, new trends and tactics are introduced every year. Where digital marketing is on the rise, mentioned below are some of the latest and must-know business-critical digital marketing trends that might help you in business expansion and successful business marketing:
1. Content—The King of Digital Marketing Realms:
Let’s start with the facts; content is ruling the online marketing world. Content marketing is not restricted to a single type and category of content; it could be in the form of infographics, videos, animations, infographic, blogs, posts, and articles. There’s no denying that a well-composed and relevant content plays a pivotal role in providing the potential business prospects and users with credible information and data.
Make sure to keep the content interesting, informative, and engaging. Keep your content relevant by updating it on a regular basis. Ever since the surfacing of content marketing, traditional marketing approaches are no longer in practice. The main reason behind this gradual disappearance of conventional marketing practices is the cost-effectiveness of content marketing.
Content marketing not only improves the standards of marketing strategies; rather, it also helps in generating more leads and driving organic traffic. The increase in organic traffic and relevant leads contributes to escalated conversion rates.
The best part about content marketing is that you are not restricted to a single platform. The internet is filled with multitudes of marketing platforms such as reddit traffic generation platform for your business there are many others like this one. However, with an increase in demand for credible and relevant content, many marketers are also using Wikipedia for marketing purposes. For that, all you need is assistance from experienced and professional Wikipedia writers and experts to get yourself a successful Wiki-page.
Considering the demand and need for great content, one can rightly say that this trend will not leave the digital marketing and business industries any time soon.
2. Social media—The Revolutionist of Business Strategies:
Social media was the crucial player in digital marketing, and it still is leading the digital marketing world, and it most probably will stay the same in the coming years. Social media platforms are the first places that people go to every morning and continue using it for the rest of their day. The best way to bring your business in the eyes of the targeted audience is to be present and active on social media platforms. It also provides you with the opportunity to gain valuable insights about customer behavior, preferences, and purchase decisions.
The internet is filled with numerous big social media platforms. Here a few widely-used and preferred social media platforms that are used by millions of people:
Having more than a billion regular active mobile users and a couple of billion more monthly active users, Facebook is the leading social media platform.
With more than a billion monthly active users and millions of daily users, Instagram is where today’s younger generation is at. Known as the hub of social networking of the millennials, embedding Instagram on your website is the perfect social media marketing strategy if your business’s targeted audience is the younger generation.
With more than a couple of million active daily users, using Tweets is another great way to promote your brand and its products.
Having a large and extensive network of more than 500 million users, LinkedIn is one of the most reliable social media marketing platforms.
One of the most widely used platforms, WhatsApp is now providing its users with a separate business promotion platform to expand their business’s customer base.
Considering all this, one can say that success in digital marketing is directly related to how well-composed your social media marketing strategy is and how you implement it.
3. Video—let the content do all the talking:
In this highly-digitalized and hyper-connected business era, videos are playing a major part in communicating business message and objectives across the global targeted audience. As compared to written content, using video content is a more effective way to grab the attention of the targeted audience and to keep them hooked on your content. Such as Whiteboard Animation Videos for understanding your business scenario with High-quality graphics, well-synced audio, and voiceover and well-composed script are the key ingredients needed to make a great quality business marketing video.
With the rise in usage of smartphone and smart devices, the demand for highest quality video is also increasing. The decrease in data rates and increase in smartphone users, video marketing, has surfaced as an innovative and modern way to interact and communicate with the targeted audience and potential business prospects.
5. Voice search—the real game-changer of the business industry:
There’s no doubt that in the next few years some of the major searches will be done through voice commands. Ever since the introduction of voice search technology, people now prefer to use voice commands over manual typing. Making business strategies that not only support the voice searches but also wed well with this evolving technology is now of core importance.
By leveraging the features and benefits of Artificial Intelligence bots like Siri, Alexa, and Google assistant businesses can easily implement and incorporate this advanced technology in their business strategies.
That’s all folks:
The year 2019 is going to be the year of innovation and hyper-digitalization for both the business and marketing industries and sectors. With these advanced technologies promising increase in ROIs, revenues, and business profits, there’s no denying that this year will mark the culmination of business digitization.
My name is Jessica Ervin & I am a Digital Marketing strategist by profession and blogger by passion. I love discovering the latest tech gadgets and research.