Online Marketing

The Future of Social Media Applications

Social media has changed our lives in more ways than we can imagine. The power of social media cannot be unnoticed in today’s world. Social media has turn into a platform not only for socializing, entertainment, and leisure but also for political commentary and self-expression. 

Social media is evolving in many ways. For example, change is occurring because of privacy concerns. More people are aware of data mining and identity theft problems, and they are adapting their social media usage accordingly. Another way the landscape is shifting is user demographics. Demographically, as a platform is becoming more and more popular, fewer and fewer younger individuals sign up. Take Facebook, for instance. After adoring massive popularity in its early days, many young people have been leaving the platform for ages. Fewer young people bother to sign up nowadays because it is a platform for older people. Today, approximately 30 million Facebook accounts belong to dead people. In 2016, Facebook noticed a drop in status updates.

 So what will be the future of social media? And more fundamentally, what will the future of social media apps? If you want to learn how to create a social media app future proof, how would you go about it? Well, these are the queries we seek to answer in this blog.

EMPHASIS MORE ON RELATIONSHIPS

Platforms such as Facebook started as a network for making and keeping friendships and relationships. Things changed as time went by. Now it is more about personal brands and clustering people into groups that take away the human relationship aspect of it all. Social media has become a tool for businesses, and people to promote themselves. This works well when want to make a statement that will reach as many people as possible, but the simplicity of sharing family pictures or staying in contact with a few people you care about has been lost. People and businesses are using nearly every asset to getting more supporters and building communities of their own.

The future of social media lies within going back to the basics and refocusing the attention to personal posts, personal pictures, and more close connections.

 MORE VARIED POSTS

Social media platforms likely have more varied options regarding what you can post. Advancement in digital technology has made people seek new methods to share their experiences. Apart from pictures, videos, text, and audio will likely play a more significant part in social media applications.

PREMIUM SOCIAL MEDIA

Why need to pay for social media when you have been using it for free this whole time, you ask? Well, for a couple of reasons. People are tired of advertisement, and most people will happily pay not to see them again. Secondly, with the better quality of content, such as good quality video, audio and image files, people will want to keep them, for future perhaps. And they will happily pay for the extra storage on the cloud.

CUSTOMER WELLNESS

Social media is well known for being addictive. It promotes unhealthy habits and is one of the key reasons why individuals believe that millennials are lazy. Social media applications will be geared towards weaning their operators off some of these unhealthy habits. 

BUILDING LEGACY

It is said that if something gets on the internet; it can never be removed. Future social media operators would not want it ever to be deleted. Social media profiles will perform as records of a person’s existence. Social media will no longer be about posting single updates, but rather stories of their lives, like an interactive diary by many writers. If someone has 2 hours to flip through your life, what do you want them to see?

Also Read: What is Social Media Network Aggregation?

MOBILE NATIVITY

Social Media platforms will be designed, especially for mobile users in the future. Mobile users are the leading user base of social media sites, and every platform is familiar with this. Future platforms will be intended for mobile from the beginning. The applications will be seamlessly integrated with the mobiles, being built to last.

New social media applications will understand the need for a different approach to social media. A new type of social networking is required. Social media needs to improve our lives instead of making us hate ourselves and others. Positive social media apps will be the ones that put people on priority and become assets as opposed to liabilities you cannot shake off.

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